• EXECUTIVE PROGRAMME IN INVESTMENT BANKING AND CAPITAL MARKETS
  • ADVANCED MANAGEMENT PROGRAM IN FINANCIAL SERVICES AND CAPITAL MARKETS
  • IIM Indore Postgraduate Certificate Programme for Emerging CFOs
  • POSTGRADUATE PROGRAM IN BANKING AND FINANCE
  • PGP in New Age Banking
    Co-created with Imarticus Learning
    4.8 out of 5 by 669 learners
    4x Industry Demand
  • POST GRADUATE DIPLOMA IN MANAGEMENT
    Co-created with BIMTECH
    4.8 out of 6071 learners
    2x industry demand
  • MBA in Investment Banking
    Co-created with Jain University
    4.5 out of 5 by467 learners
    2x industry demand
  • MBA in Fintech
    Co-created with Jain University
    4.4 out of 5 by 349 learners
    2x industry demand
  • MBA (Distance) in Banking and Finance with NGASCE
    Co-created with NMIMS
    4.7 out of 5 by 669 learners
    4x Industry Demand
  • Post Graduate Program in Banking and Credit Underwriting
    4.7 out of 5 by 1376 learners
    12 X industry demand

Every business on this planet runs marketing campaigns. It, therefore, goes without saying that a business can never be successful without an effective marketing campaign. Though marketing is a very old concept and uses traditional, time-tested strategies, the world has now gone through an evolution bringing in the digitalization of every sector. Thereby, ushering in the era of digital marketing where Internet marketing techniques have engulfed traditional marketing practices.

How is digital advertising a part of digital marketing?

Digital marketing is a part of marketing that uses technology and digital media to promote products and services. Notably, digital marketing incorporates the collection of data through many online techniques like SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, SMM, e-mail marketing, and social media optimization.

And, digital advertising is a subsection of the larger scope of digital marketing. This includes only the part where the collected data, strategies, and various above-mentioned online techniques are used to promote products, services, and brands. This process is interlinked and never-ending. Digital advertising, therefore, makes optimum use of the digital marketing process to ensure a wider reach within a given target structure.

Why are digital marketing prodegree and hands-on training recommended?

We should always keep in mind that hands-on training is always effective for learning technology applications and gaining insight into how the market functions. The entire corpus of what is termed digital marketing is an extremely nuanced process with various steps and digital advertising employs a host of these very same procedures and uses the results derived for efficiency.

So, we can conclude for sure that hands-on training with an efficient digital advertising company will be the most beneficial to get in-depth technical knowledge about this field.

The industry, however, has higher expectations from the people who wish to work in this arena. Nowadays, every organization is looking for people who are efficient enough in all the skills required to perform the job from just when they enter the organization. This is the reason we should get ourselves into a digital marketing prodegree. These are programs with countless benefits.

Digital marketing prodegree programs partner up with various industry experts and firms to provide students with the best and most practical industry-oriented courses. During the course, you can enhance your skills through industry-oriented projects.

You get to work with large brand case studies enhancing your marketing strategy skills. They allow you to gain the raw knowledge of various digital marketing concepts by involving in real-life simulated projects about marketing challenges and situations.

Students also get chances to solve marketing concerns and issues of ongoing businesses allowing them to be digital marketing experts. And, finally, such courses help you with resume building, enhancing your profile, getting prepared for interviews, and finding suitable and desirable job opportunities. So, the digital marketing prodegree program not only helps you get educated but also gain hands-on training.

Now, we have a clear idea that both digital marketing and digital advertising are different but interrelated terms. We also understand the need for hands-on training and a digital marketing course. So, calm down your mind, learn digital marketing along with hands-on training, and prove to your employers that you are the best they could find for their organization.

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About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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