Data science has revolutionized how businesses utilize information and leverage it to achieve their objectives. Businesses in the contemporary heavily rely on the use of data and analytics to obtain valuable insights about the market, customer base, competitors, etc.
Decision-making is not random in the modern digital age; it involves complex analysis and data churning to make outcomes more favorable and predictable.
Data science training has gained new heights in the past decade and there is a growing demand for professionals in this field, making the data science career one of the most sought after and rewarding ones.
Today, data stored by companies is not just some random piece of information that no one looks at twice, it has gained a new significance and is kept confidential. Cybersecurity is a concern in the modern digital era, where data is not less than fuel for businesses.
Cybercrime has also gained momentum with the growing demand for data by businesses. Data security should be a top priority for businesses in the light of recent cybercrimes that has affected both small and large businesses. One can easily opt for a data science course from reputed organizations like Imarticus Learning and learn all about this discipline.
Data Security a Necessity
Data security entails protecting vital digital information from theft or corruption. Data security ensures that your confidential information is safe and secure and could not be altered by any other party.
Businesses also hold personal information related to their customers and protecting it is a necessity for the longevity and growth of the business. Let’s delve deeper into why data security should be a top priority for businesses.
- Potentially Unwanted Program (PUP)
Data security is not just needed for large organizations but even the smaller ones need it to keep their confidential information secure. Potentially Unwanted Programs, popularly termed PUPs are one of the major data security threats that affect small businesses. Small businesses generally receive complimentary bundle software with the purchase of new tools.
At times, some spyware could get installed while working on these software packages if not sorted out properly. The consequences could be complete system slowdown, hacking, etc. One can easily avoid these PUPs by installing software from reliable sources only and inspecting the installed ones from time to time.
- Increase in Data Breach Damages Reputation
Data breaches can turn out to be very costly for businesses. It can lead to a decrease in sales volume and also impact an organization’s reputation negatively. People will be more reluctant to trust a brand that has had cases of a data breach in the past and they won’t be comfortable availing products or services from these organizations.
A famous example of a data breach that resulted in a huge loss was Target’s 2013 breach, the profits decreased by more than 40% in the last quarter due to this event.
- Hampers Productivity
Data breach not just hampers the reputation of an organization but also has other major consequences. It also leads to a reduction in productivity as it disrupts the whole process and systems in place that effectively integrate everything. Addressing and resolving the breach issue takes a little time but making things normally takes more than that and this causes a chain reaction of reduced productivity which adds to further losses for a business.