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Why are top IITs offering digital marketing courses?

If you're in marketing or related fields, then you would know that the marketing landscape has completely transformed in today's digital era. This dramatic change is a result of the shift of consumers to digital platforms. As per the market reports, the ad market is completely driven by digital media, especially video, search, and social media. Also, Indian internet users will cross the 1 billion mark by the end of 2025. So, businesses that want to remain competitive in the market should switch to digital marketing as soon as possible. This is the main reason why digital marketing is the most sought-after skill today. 

The top IIT institutes of the country, on realizing the dramatically increasing demands and importance of digital marketing, have started offering the best certification in digital marketing. Top IITs like IIT Delhi, IIT Roorkee, etc. offer a 6-month digital marketing program that includes in-demand marketing skills like SEO, PPC & Email marketing. 

How Can You Succeed in the Field of Digital Marketing?

The technological advancements and innovations happening around have made digital marketing one of the most important skills in today's market landscape. But your success in this field entirely depends on the in-demand skills and modern strategies that make you ready for the industry. 

But how to make a successful career in digital marketing? Your best answer is to take digital marketing courses provided by top IITs. 

Corporate leadership

IIT Roorkee Digital Marketing Course is one of the best certification programs you can take to build a successful career in the field. It is a 6-month duration course that covers all the key fundamentals of digital marketing and makes you industry-ready. Further, the fees of digital marketing programs from IITs start from as low as Rs 55,000. 

Benefits of Taking  Digital Marketing Courses From IITs

Following are the reasons why you should consider taking digital marketing courses from IITs:

1. Most Experienced Teaching Faculty 

One thing that makes IITs stand out from other institutes is the expert teaching faculty they have. By enrolling in the digital marketing certification programs offered by IITs, you can learn from the most skilled and experienced professionals. They will help you understand the concepts and use them in the most effective ways. 

2. In-depth Understanding of Volatile Digital Market 

If you don't already know, digital marketing is a highly volatile concept. This means you need to stay updated regarding the changes happening in the digital world and make your strategies based on that. IITs provide a deep understanding of the changing marketing landscape and help you keep up with the latest trends and additions in the field. You will learn from the basics like SEO and SEM to advanced concepts like marketing automation. 

Below are the main and sub modules include in the digital marketing courses provided by IITs:

  • Search Engine Optimization 
  • Search Engine Management 
  • Content Marketing 
  • Email Marketing 
  • Influencer Marketing 
  • Social Media Marketing 
  • Marketing Automation 
  • Advertising 
  • Analytics 
  • Etc. 

3. Lucrative Career Option 

As we've already discussed, the demand for talented digital marketing professionals is increasing dramatically in our country and the rest of the world. This is the main reason why building a career in this field can be extremely rewarding for you. By taking the best quality digital marketing course from IITs, you can make a lucrative career and earn the salary of your dreams. 

4. Increasing Opportunities 

Since digital marketing is a dynamic field, it offers a plethora of opportunities to professionals without limiting them to a single job field for many years. After completing a digital marketing certification program from IITs, you will be equipped with great experience and knowledge of different modules of digital marketing. This means you can choose to work in a range of different sectors and industries that require services in different fields of digital marketing. 

5. Fresh Start of Your Career 

When you pursue a digital marketing course from a reputed institute, you don't have to wait to get hired and get employment opportunities. Since you're now a fresh digital marketing professional, you can start your own business, website, or agency. This is another perk of taking a digital marketing course from IITs. Moreover, almost all companies regardless of their sector or industry, need skilled digital marketing professionals in their marketing teams. So, landing a high-paying digital marketing job will not be a problem after finishing a digital marketing certification program from IIT. 

So, these are the reasons why top IIT institutes are offering digital marketing programs. We have also discussed the benefits you can get by taking certification in digital marketing from reputed IIT institutes like IIT Roorkee and IIT Delhi. Now, it's your turn to take the first step towards a successful career in this field by enrolling in IIT Delhi or IIT Roorkee Digital Marketing course. 

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About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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