What is the role of a Business Development Manager?
A person working as a business development manager has the key role of identifying sales targets or prospects in the market and with the help of his acumen, chasing the targets and converting them into customers of the business. The role of a business development manager is significant as he is the one having direct contact with the customers.
The person at this position must have prowess in certain fields especially in communication. A saying, ‘a person without a smiling face must never open a shop’ righteously concurs with a fact that the person presenting the offerings of the business must have a delightful personality suitable to persuade the buyers. Along with this, a business development manager must be well aware of every element of the business.
How business development management is evolving in the current scenario
Considering the present times of Covid-19, most of the businesses have been relocated to online platforms which have surged the workload of business development managers.
Now, the clients have to be pitched telephonically or by the way of using online social media platforms.
Growth potential in business development management as a career path
Following points can help to elucidate the fact that how vast and resourceful the career path of being a business development manager can turn out to be.
- Field Options
Any individual from varying work fields like sales, marketing or even with a technical background can excel as a business development manager. This is a great speciality of this career. Along with business acumen and fair dedication, a great deal of personal insight is required to become a business development manager.
This also comes with experience. This blend of some knowledge of your field with experience can make you stand out in this particular career.
Working as a BDM can land you in a very good position. Any BDM who has a great experience of 5-7 years can be promoted as a strategic planner who has a great experience in designing the advertising and publicity programs and formats of any company. It is a great leap from a job that involved public dealing with a position where you have to assign work to the business development managers working under you.
With some recognizable experience as a business development manager, an individual can also secure the position of an Account Executive. This position requires a comprehensive set of skills as it does not only involve talking to prospects but it gives your company different clients.
The role of a BDM provides a lucrative pay-scale involving a greater proportion of incentives.
For professional assistance or to kick-start your career in business management, you can always rely on learning institutes like Imarticus which are always ready to provide you with various courses and placement opportunities in fields like these.
Business management aspirants must check the Business Management course and contact Imarticus and sharpen their skills before others do.