• BBA in Finance
    Co-created with Jain University
    4.3 out of 5 by 211 learners
    2x
  • MBA in Investment Banking
    Co-created with Jain University
    4.5 out of 5 by467 learners
    2x industry demand
  • MBA in Fintech
    Co-created with Jain University
    4.4 out of 5 by 349 learners
    2x industry demand
  • Post Graduate Program in Business Management with NMIMS
    Co-created with NMIMS
    4.7 out of 5 by 669 learners
    4x Industry Demand
  • Post Graduate Program in Banking and Credit Underwriting
    4.7 out of 5 by 1376 learners
    12 X industry demand
  • Post Graduate Program In Finance And Accounting
    Co-created with Grant Thornton
    4.9 out of 5 by 238 learners
    14 X industry demand
  • Professional Certification in FinTech
    Co-created with SP Jain School of Global Management
    4.6 out of 5 by 1421 learners
    6X industry demand
  • Credit Risk and Underwriting Prodegree
    Co-created with Moody’s Analytics
    4.6 out of 5 by 1139 learners
    4X industry demand
  • PG in Banking and Wealth Management
    4.6 out of 5 by 1429 learners
    3X industry demand
  • Post Graduate Program In Capital Markets
    4.7 out of 5 by 807 learners
    3X industry demand

As more and more businesses are going digital, there is a need to promote services/products with the help of the internet. Do you know that the global digital marketing industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 17.4% from 2020 to 2027?

Fintech online certification course in IndiaThere are a lot of career opportunities in the digital marketing sector that is further expected to grow exponentially in the coming decade. You can find a reliable digital marketing training program for building a successful career. Read on to know more about digital marketing.

 Digital marketing – definition

 Digital marketing is a form of marketing that uses the internet and digital technologies for the promotion of products/services. All the products/services that are being sold online are promoted through digital marketing. Digital marketing was coined in the 2000s when the advertisement was done via radios. Since then, digital marketing has evolved as customers can now be connected via TV, mobile phone, social media, etc.

The goal of digital marketing is to connect with the audience on various digital platforms and enhance the brand reach. It also enhances brand visibility and creates a buzz about any product/service on digital channels. Many firms invest in digital marketing training for enhancing customer reach.

 Digital marketing techniques

 There are various ways in which a business can connect to customers online. Digital marketing courses for different aspects are available in the market to give you a comprehensive understanding of the subject matter. Some of the top techniques in digital marketing are:

  1. SEO

 SEO (Search Engine Optimization) is concerned with increasing the rank of a website in the SERP (Search Engine Results Page). SEO experts optimize the website content so that they are more discoverable to the users. You can choose a reliable online digital marketing course in SEO for knowing the industry practices.

  1. Content marketing

Content marketing is related to writing/publishing blogs, information, articles, etc. related to any brand/business. Content marketing helps in promoting the products/services by informing the users more about them.

  1. Social media marketing

Social media marketing is concerned with connecting to the audience on social media sites like Instagram, Facebook, etc. Don’t get caught in online scams that charge huge digital marketing course fees. Choose a reputed course provider that offers industry-oriented courses.

  1. Affiliate marketing

Affiliate marketers promote the products/services of any other brand and earn a commission on sales generation. The publisher pays commission to an external website (affiliate marketers) for generating leads/sales.

Besides the above-mentioned digital marketing techniques, there are many more like native advertising, email marketing, etc. You can choose a platform with reasonable digital marketing course fees to know more.

How to be a successful digital marketer?

 There are not ample institutions/colleges that offer a physical course in digital marketing. Instead of a physical college, one should choose online digital marketing courses. Imarticus Learning is a reliable source that can offer you a digital marketing course.

Conclusion

 The digital marketing sector is expected to grow as brands are understanding the importance of online promotion. One can opt for Imarticus Learning’s online digital marketing courses to know more. Build a successful career as a digital marketer!

For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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