What are different ways to Advertise on Digital platforms?
The number of smartphone users in India is estimated to go over 760 million in 2021. For you, this might be a simple statistic but for an organization, it’s a lucrative opportunity.
Why is that?
That’s because companies can utilize digital marketing to reach these users and generate new customers. The rise of smartphone users and the internet has caused an uptick in the demand for digital marketing implementations.
Whether you’re interested in taking online digital marketing courses or want to promote a business, you’ll find the following points helpful as we’ll cover the various ways companies promote themselves on digital platforms:
Table of Contents
Social Media Promotions
Social media ads are among the most popular ways for companies to promote themselves online. All the prominent social media platforms allow marketers to run ads to reach more customers. It's their primary source of revenue.
Search Engine Marketing
Google and other search engines offer businesses to rank for specific keywords by paying a certain fee. This is called search engine marketing, and companies use it to attract specific customers.
For example, if you search for “online digital marketing courses”, you’d find many web pages with ‘Ad’ written before their URL. They are all paid results and are a result of search engine marketing.
Another way of promotion is through creating content that people search for. It’s called content marketing and it’s also a highly popular section of digital marketing.
Here, a company creates content that its targeted audience usually looks for. For example, if you’re a digital marketing student, then you’d probably find a guide on digital marketing quite useful.
Content marketing helps companies in attracting new customers without spending a lot of money.
How to start a career in Digital Marketing
Certainly, there are numerous methods for a company to reach new customers by utilizing digital marketing. Hence, the demand for digital marketing professionals is skyrocketing.
If you want to pursue a career in digital marketing, then you’ll need to learn the fundamentals of marketing and the various technologies used in digital marketing. The best way to do so is by taking digital marketing training.
You can join a digital marketing course, which would allow you to learn directly from experts. Taking digital marketing training would also help you get certified which would help you apply for relevant roles in different organizations.
On the other hand, if you want to learn a specific aspect of digital marketing, then you can take a different course. For example, if you want to become an SEO expert, then you’ll need to take an SEO course online. An SEO course online would teach you the required concepts to become an SEO professional.
However, before you join a program, be sure to check its details such as the digital marketing course fees.
There are many ways for an organization to promote itself online. From social media platforms such as YouTube and Instagram to search engines such as Bing and Google, companies have many options to choose from when it comes to digital marketing.