• BBA in Finance
    Co-created with Jain University
    4.3 out of 5 by 211 learners
    2x
  • MBA in Investment Banking
    Co-created with Jain University
    4.5 out of 5 by467 learners
    2x industry demand
  • MBA in Fintech
    Co-created with Jain University
    4.4 out of 5 by 349 learners
    2x industry demand
  • Post Graduate Program in Business Management with NMIMS
    Co-created with NMIMS
    4.7 out of 5 by 669 learners
    4x Industry Demand
  • Post Graduate Program in Banking and Credit Underwriting
    4.7 out of 5 by 1376 learners
    12 X industry demand
  • Post Graduate Program In Finance And Accounting
    Co-created with Grant Thornton
    4.9 out of 5 by 238 learners
    14 X industry demand
  • Professional Certification in FinTech
    Co-created with SP Jain School of Global Management
    4.6 out of 5 by 1421 learners
    6X industry demand
  • Credit Risk and Underwriting Prodegree
    Co-created with Moody’s Analytics
    4.6 out of 5 by 1139 learners
    4X industry demand
  • PG in Banking and Wealth Management
    4.6 out of 5 by 1429 learners
    3X industry demand
  • Post Graduate Program In Capital Markets
    4.7 out of 5 by 807 learners
    3X industry demand

Digital Marketing has hit the marketing industry hard and secured a full-fledged function demanding the most significant budgets and constant spotlight in competitive market environments.

Given this constant evolution, firms seek creative, intelligent, and tech-savvy professionals to take on the role of Digital Marketers.

Digital marketing is an attractive career for freshers looking for jobs that offer geographical independence and highly creative careers. But interviews can trigger panic and nervousness among candidates. Are you too struggling with fears related to your upcoming Digital Marketing interview?

This post guides you into the most frequently asked questions during a Digital Marketing Interview:

Frequently Asked Questions During Interviews:

  1. Define Digital Marketing, and why do you aspire to build a career in it?

Your answer must reflect enthusiasm and excitement about the organization as well as the job role. For example, you can say, “I am inclined towards marketing & technology, and digital marketing allows me to explore both.”

  1. How is Digital Marketing categorized?

There are two main categories: Inbound marketing that utilizes multiple platforms to make customers aware of the company’s business—outbound marketing reaching out to potential clients.

  1. What Digital Marketing tools do you think are most efficient?

Being a beginner, a digital marketing course will benefit you to learn more about standard tools like Search Console, Keyword Planner, Google Analytics, etc. In addition, online digital marketing courses can better equip you with recent tools and how to use them.
career options after graduation

  1. How will online marketing be more beneficial to our company than offline marketing?

This is the most common question for Digital Marketing beginners. Be specific and subjective to answer the question with your reasons and preferences. Tell them how online marketing platforms make it easy to reach out to a larger audience and better analyze performance.

  1. Draw a difference between On-Page SEO and Off-Page SEO?

On-page SEO activities regulate website traffic through page changes. E.g., improving website structure, inter-linking, page load time, title tag, meta description. Off-page SEO activities improve website presence and visibility on the web. E.g., creating contextual backlinks, social media marketing, guest blogging, questions and answers websites, etc.

  1. How would you optimize our site ranking and increase traffic on the website?

Briefly explain your plan on how you will enhance user experience and engagement while keeping up conversion rates. Make sure you answer concisely and only cover the organic ranking segment.

  1. How to proceed with Keyword Analysis? What keywords would you pick?

Be vigilant; the interviewer tests your understanding of the process of keyword analysis. State your understanding of the keyword planner tool to find suitable keywords and search volumes. Give examples and explain your understanding of the competition level and relevancy of keywords.

  1. How does Google determine the Ad Rank?

AdRank decides on the order in which competing ads must be ranked on the Search Engine. The higher the Quality Score, the better the Ad will rank.

  1. What is content marketing, and how do you decide on what content to publish?

Be creative in answering and share your insights of the brand and suggest the best ways to publish them. Talk about how content dissemination can help to achieve marketing objectives and add value to the audience.

  1. Where do you see yourself five years down the line?

Your answer must convince interviewers of your commitment to Digital Marketing. Express your passion into words; you speak about the long-term vision and your learning plans.

Learn with PG Program in Digital Marketing with Imarticus!

At Imarticus Learning, we honor your quest for the best digital marketing certification driven by career goals. The Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in the most practical way.

Online Digital Marketing CourseThe program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, digital marketing training, and guaranteed placements. This course is meant to end to start or upgrade a career in Digital Marketing. Contact today for more on online digital marketing courses!

 

Related Articles:

How Can Digital Marketing Boost Your Brand Value?

Will Digital Marketing Emerge As A Best Career Option In 2021?

 

For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
Related course
  • Placement Assistance
    BBA in Finance
    Co-created with Jain University
    Course duration(Months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.3 out of 5 by 211 learners
    2x
    Upcoming Batches
    Date Location Schedule
    31st July ONLINE Online
    Date Location Schedule
  • Recent Graduates
    MBA in Investment Banking
    Co-created with Jain University
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.5 out of 5 by467 learners
    2x industry demand
    Upcoming Batches
    Date Location Schedule
    31st July ONLINE Online
    Date Location Schedule
  • Recent Graduates
    MBA in Fintech
    Co-created with Jain University
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.4 out of 5 by 349 learners
    2x industry demand
    Upcoming Batches
    Date Location Schedule
    31st July ONLINE Online
    Date Location Schedule
  • Placement Program
    Post Graduate Program in Business Management with NMIMS
    Co-created with NMIMS
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 669 learners
    4x Industry Demand
    Upcoming Batches
    Date Location Schedule
    8th Jan 2022 Live Instructor - Led Training Online
    Date Location Schedule
  • Post Graduate
    Post Graduate Program in Banking and Credit Underwriting
    Course duration(6)
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 1376 learners
    12 X industry demand
    Upcoming Batches
    Date Location Schedule
    Not Available MUMBAI Online
    Date Location Schedule
  • Post Graduate
    Post Graduate Program In Finance And Accounting
    Co-created with Grant Thornton
    Course duration(months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.9 out of 5 by 238 learners
    14 X industry demand
    Upcoming Batches
    Date Location Schedule
    None DELHI Online
    Date Location Schedule
  • Certification
    Professional Certification in FinTech
    Co-created with SP Jain School of Global Management
    Course duration(Months)
    3
    Upcoming batches
    1
    Organizations enrolled
    20
    4.6 out of 5 by 1421 learners
    6X industry demand
    Upcoming Batches
    Date Location Schedule
    27th November Live Instructor - Led Training Online
    Date Location Schedule
  • PRODEGREE
    Credit Risk and Underwriting Prodegree
    Co-created with Moody’s Analytics
    Course duration(Months)
    3
    Upcoming batches
    2
    Organizations enrolled
    20
    4.6 out of 5 by 1139 learners
    4X industry demand
    Upcoming Batches
    Date Location Schedule
    13th February ONLINE Weekend
    Date Location Schedule
    29th May ONLINE Weekend
  • Certification
    PG in Banking and Wealth Management
    Course duration(Months)
    2-3
    Upcoming batches
    1
    Organizations enrolled
    20
    4.6 out of 5 by 1429 learners
    3X industry demand
    Upcoming Batches
    Date Location Schedule
    21st October CHENNAI Weekday
    Date Location Schedule
  • Post Graduation
    Post Graduate Program In Capital Markets
    Course duration(months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 807 learners
    3X industry demand
    Upcoming Batches
    Date Location Schedule
    Not Available ONLINE Online
    Date Location Schedule