There has been a buzz surrounding digital marketing as you can’t just turn a blind eye to its popularity & effectiveness, particularly now when businesses are moving into a digital atmosphere. This implies most of their business marketing practices are also digital, which leads to an increase in the demand for professionals with skills & knowledge of various aspects of digital marketing. 

The outbreak of the COVID-19 pandemic last year has changed lives across the globe completely. In response to the lockdown restrictions, the previous year saw a drastic rise in new online businesses opening up. Thus, businesses have adopted this “new normal” positively and have started taking digital marketing practices seriously.

This is not just helping businesses to gain more digital customers but also creating more job opportunities in the digital marketing industry. Therefore, to have your digital marketing practices in the loop with what’s in, you need to level up your digital marketing training to enhance your techniques, skills, and knowledge based on the behavior of your target market.   

Now let’s take a look at the three digital trends that you cannot ignore in 2021:  

Artificial Intelligence

Artificial intelligence (AI) is dominating the world of digital marketing. It analyzes customer’s behavior and searches patterns mainly by following keywords in blog posts and social media conversations. When you get to know more about your customer’s buying journey, their specific demographics, and even how they strive to get to know more about your products & services, this information enables you to tailor your strategies to provide better products and services.

AI is expected to soon replace many basic services that are currently provided by humans. It will continue to be implemented in the following areas of marketing:

• Content creation
• E-commerce transactions
• Basic communication

Chatbots

Various surveys show that chatbots will power 85% of the customer service by 2021. This is an AI-based technology that uses messaging to chat with consumers in real-time. Companies like Facebook and Lyft are already using Chatbots, and they have become consumers’ favorite.

The top benefits of having Chatbots on your website or as services are:

• 24-hour service
• Instant response to inquiries
• Answers to basic queries

By the year 2022, chatbots is expected to help businesses save over 8 Billion USD per year.

Images & Video Marketing

Image & video marketing has become one of the most important digital marketing trends nowadays, and it will continue to be that for the next five to ten years. There are various offline and online digital marketing courses that will teach you the importance of incorporating videos and images into your marketing strategy. Studies have shown that 70 percent of the consumers say their videos have improved their conversion rate.

With the onslaught of Reels on Instagram & Facebook, watch parties and live broadcasts, videos/images increase the chances of your brand being noticed 50 times over.

Enroll for Digital Marketing Courses to Boost your Career

By now, you must have understood the boom in the digital marketing industry and the scope you have as a student/professional to build your career in this industry. If you want to grow your career in digital marketing, then it’s time to take the next step forward by enrolling yourself in the best online digital marketing courses with Imarticus.

We have a variety of programs available that are designed specifically to help people like you get started in digital marketing. If you want an easy way to make money and find success in this digital world, then enrolling in our courses is the way to go! 

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