The secret to creating email marketing strategies that guarantee success
Emails are a part of today's daily life. Apart from sending and receiving emails to and from colleagues, friends, and family, you get many emails from businesses. Some emails from various brands are expected, and some are out of the blue.
With over four billion daily email users, email marketing is integral to any successful online and traditional business. Email marketing is used by one in every two media planners, but creating and sending emails that translate into business success is easier said than done. More than 306 billion emails are sent daily. With such a massive volume, it is essential to know how to make your email stand out from the crowd and achieve its desired objective.
Here are some secrets to creating email strategies that guarantee success:
Table of Contents
What is email marketing?
Email marketing is a communication and outreach medium for brands and businesses to reach prospective and existing customers. Email marketing can be used in various ways, like sending welcome emails, reminders, marketing communication, or information at a mass level to subscribers in your email list. Therefore, obtaining permission from users whom you are trying to contact via email with your message is critical.
An email marketing campaign can drive sales, brand awareness, engagement, leads, and revenue. Depending on your objective, you can use email marketing effectively to reach your target audience with the right message. Email marketing can be learned as part of a standalone email marketing course or overall digital marketing online training.
Seven secrets to creating email strategies that guarantee success
1. Invested subscribers
There is no point in sending emails to a database with contacts either not interested or not part of your target audience. Instead, focusing on getting invested subscribers to your list is practical. In other words, populate your email contact list with email addresses of people that have expressed interest in receiving emails from you and have some exposure to your brand. An active list of email subscribers drives better returns and click-through rates for a business.
2. Personalized communication
Personalization is one way of making emails stand out from the crowd. With customized email tags, personalize your communication with your users. It can include details like name, birthday, geography, or any other element to help establish a relationship with your end user. Always remember that privacy is a double-edged sword where extreme personalization can seem like an invasion of privacy. As a result, it is critical to maintain the right balance between personalization and privacy for effective communication.
3. Brief subject-lines
Many people open emails based on their subject line. In other words, email subject lines are essential for the success of any email marketing campaign. Emails with subject lines ranging from 6-10 words have the highest open rate. It may seem like a single sentence, but getting the correct email subject line is more complex. Always remember that you need to achieve more with less when creating email subject lines for a better chance of success.
4. The right time
Selecting the right time to send your emails is crucial. Unfortunately, there is no standard right time for sending out emails. It depends on when your audience has the time to engage with the brand's email communication. Picking the right time is also dependent on the industry.
5. Include value
An email marketing campaign can deliver immense value to the business only when the company is willing to include value for its end users. So, depending on your industry and business, you can offer information guides, e-books, discount coupons, free shipping, or any other value to the end users to boost engagement and click-through rates.
6. Optimize for mobile
Optimizing your emails for mobile is essential, as around 80% of internet users own a mobile phone. It is challenging to craft a successful email marketing campaign without a mobile-friendly design. Optimizing for mobile requires creating one-column emails, placing important text-centred ones, and including a clear CTA with bigger font and smaller images. Irrespective of where end users access emails, it would help you to create high-quality emails.
7. Segment subscribers
It is always a good idea to segment your subscribers. The segmentation can be based on age, geography, stage in the funnel, or any other component that works for your brand. The idea is to not go with a generic message to your email list. Instead, refine the messaging strategy to contact the right person, with the right message, at the right time.
The above secrets can help you build a successful email marketing campaign. In addition, learn more insights about how the internet and search engines function by opting for the best digital marketing online training course.
If you want to learn more about building a career in digital marketing or enrolling in an email marketing course, contact us through chat support, or drive to any of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.