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The introduction of new technologies like data analytics has revolutionized the way we think about retail. Even the figure of the retail professional is changing and evolving. Companies are in a phase of change and are looking for new professionals who understand the difficulties, issues, and challenges of the sector.

Read on if you want to know how data analytics drives the retail business, and to find out more about the roles of data science and retail banking in this industry.

Data Analytics in the Retail Industry 

Today, companies operating in the retail sector leverage the power of data analytics more than anything to ensure business continuity and growth. Retail employees have traditionally had relatively little training in their area of work. This trend is changing and must change if retailers are to improve the shopping experience and be able to adapt to new customer demands.

In today’s world, customers are becoming more and more dependent on e-commerce and no longer depend on going to a store to get information and rely on what the salesperson tells them; rather, customers rely today on store personnel to get information or resolve doubts that they themselves have not been able to find or resolve online. This requires greater professionalization of employees to meet the customer's demands at the point of sale.

Role of Data Analysts

Data analysis is the science of examining a set of data for the purpose of drawing conclusions about the information in order to make decisions or simply to expand knowledge on various topics, it is an indispensable tool for market forecasting and identifying good investment opportunities.

Many industries, like investment banks and retailers, are already using data analytics. With increasing competition in these markets, businesses are being shaped according to the demands of end-users. Data analytics is a key tool in helping them offer products and/or services that address these demands. 

Data Analytics for the Retail Industry

The retail sector is therefore increasingly demanding professionals with data analytics certification and marketing expertise, as analytical and creative skills are positively valued to find solutions in a changing environment. 

Many aspects of this type of company, from distribution to warehouse logistics, are changing and continue to change drastically in the coming years. Stores are and will be an important factor in a retailer's sales, as the physical point of sale allows interaction with the customer that is impossible for now in online commerce.

Online sales are going to coexist with physical stores and therefore, new professionals with expertise in the omnichannel world who can relate to both worlds are required. Therefore, having trained staff capable of analyzing data, identifying weaknesses and strengths, and implementing the necessary changes in time will be indispensable for the retail industry to survive the technological revolution. 

Individuals with business analytics skills are being highly valued in these industries. At Imarticus, you can access data analytics courses online to learn how data analytics affects the retail industry. 

Why Imarticus for Data Analytics Online Course?

At Imarticus we offer a PGA Program in Data Analytics and Machine Learning design specifically for fresh graduates and early career professionals that want to pursue a career in Data Science and Analytics. We offer this industry-designed curriculum in partnership with many industry leaders.

During your formative years, we will provide you with real-life case studies via its data analytics courses that will train you for the real world. On completion of the data analytics program, our Imarticus team will guarantee you interview opportunities. Enroll today and begin our data analytics program!

For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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