COVID-19 Survival Essentials
The year 2020 will certainly be a landmark year in the history of mankind, not because we achieved something significant but because of a virus that brought economies to a standstill and paved way for a long term disaster. The coronavirus pandemic has impacted the majority of the industries and business have faced the wrath of a decrease in consumer demand. People stopped going out and markets were closed owing to nationwide lockdowns. This has given a major boost to the e-commerce segment as most people prefer to buy things online.
Online marketing through various social media and other digital portals have helped businesses to reach their targeted audience easily. Getting your business online is not just a luxury but a necessity in the post-COVID-19 world as people are getting accustomed to buying and paying online. This has created a need to boost your business’s marketing by focusing on organic and paid means. Organic means such as Search Engine Optimisation (SEO) has an advantage over the paid ones and is more sustainable in the long run.
Effective SEO Tips to Boost Online Presence
Let’s delve deeper into some exclusive SEO tips that can be used by businesses to overcome the impact of COVID-19.
- Consistent Posting
This is certainly the most effective and simple tips that you can implement while planning your SEO strategy. You should be consistent with your posting to reap long term benefits of SEO. To optimise your website and make it rank on the first page, you will need to consistently work on the SEO based content that is intended to drive your organic reach.
- Local SEO
When it comes to optimising the online presence for your small business you need to work on your local SEO. A small business has to survive by competing with the already existing big players with a nationwide or global presence. Working on the local SEO would be very effective as people as preferring close to home over alternatives during this pandemic. Local SEO helps to optimise your online presence so that you can attract more customers through local web searches.
- Short & Long Term Goals
While planning an SEO strategy you should strive to maintain a balance between your short and long term goals so that one doesn’t impede the other. During the present COVID-19 pandemic ridden world, your content posting strategy might include more coronavirus related content that is also relevant to your particular industry. Your long-term SEO strategy should focus on delivering content that answers questions your customers might have about the post-pandemic business world. It should also include content that fulfils your main long-term business goals.
- Long-form Content
Long-form content has always performed better if you want to drive more organic and sustainable traffic to your business’s website. As per a popular report from one of the most reputed SEO blogging websites, the organic search results which end up on the top page of Google have an average of around 1890 words. You need to include long-form blogs in your content strategy that solves a problem for the consumers. This will certainly help to boost your organic reach in the long run.
- Use Coronavirus-related Keywords
One of the most promising SEO strategies that will certainly give you faster results is the use of coronavirus related keyword in your content. Coronavirus is certainly the trending topic in 2020, so using the keywords related to this will boost up your organic reach. It is recommended to use long-tail keywords that are also relevant for your niche; this will give you instant results and better SEO rankings.
- Focus on Old but Relevant Content
This is one of the smartest SEO hacks that will provide you with a boost without putting in much effort. You just have to pick-up some old content that has become relevant as per the current trend and republish it with some fresh addition to optimise it better for the new audience. You will have to republish it so that it stands on the top of the list and help you obtain more organic traffic.
- Evergreen Content is the Key
No matter how better the trending topics perform, it will eventually die-out and won’t help your long term business objectives. You should focus on creating evergreen content that provides value to the visitors and hooks them up with your website. Creating evergreen content will help you hone your SEO skills and optimise your website for the long run.
If you are still wondering how you can work on improving your SEO skills to make the most of your online presence, you can opt for an SEO course by reputed institutions like Imarticus Learning that will boost your prospects and impart you with all relevant knowledge and skills.