Search Engine Optimisation and its Evolution
Search Engine Optimisation (SEO) is one of the most effective ways of promoting your website. When done well, it can convert visitors into potential customers and increase brand awareness. However, success in this area is not easy as many beginners make mistakes that can cost them a lot of money and time. In this blog, we will discuss what Search Engine Optimisation is, why you need to do it and how to ensure that your website ranks high in Google search results.
Table of Contents
What is Digital Marketing?
Digital Marketing is a marketing technique that uses digital media to promote your business. It is any form of communication that uses technology, such as email and social media to reach customers or prospective customers. Digital marketing involves generating leads for your business through online advertising and search engine optimization (SEO).
Evolution of Search Engine Optimisation
SEO has evolved from when it was all about keyword stuffing and link building to when it is all about creating high-quality content and building a brand. Nowadays, you need to be smart about your on-page and off-page optimization.
On-page optimization involves optimizing the page title, meta description, and keywords so that search engines can easily pick up on them when they crawl your site.
Off-page optimization refers to all activities surrounding search engine visibility like backlinks (from other websites), social media shares, etc., which help improve rankings in SERPs (search engine result pages).
When you have an online presence, you must ensure that your content gets found by people interested in what you offer. The best method to do this is through SEO.
SEO tools and techniques
- Search Engine Optimisation is the process of improving your website's visibility on search engine results pages (SEO).
- Many tools and techniques can help you with this task. Some of them include keyword research, title tags and meta descriptions, image optimization; site speed; mobile-friendliness, etc.
- You should choose a tool that suits your needs best based on its features and price range. For example, if you want to use an automated keyword generation tool, it should provide lots of options so that you don't have to spend too much time manually coming up with ideas.
By enhancing the quality of the content and the number of backlinks to the website, SEO is a procedure that increases the visibility of a website in search engine results pages (SERPs). You must have a consistent schedule if you want to succeed in SEO.
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Businesses rely on digital channels and technology to communicate with their current and future customers in the age of digital transformation. For those interested in SEO courses and who want to know the field's foundations from a prestigious university, we have developed this modern digital marketing and MarTech course with IIT Roorkee.
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Course Benefits For Learners:
- Through live online sessions and conversations, students can learn from India's top instructors and experts.
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