The business dynamics of today are rapidly changing. Almost all industries are undergoing a change and as a result, consumers are getting access to content and services that serve their unique needs and demands.
Long gone are the days, when companies could churn out off the shelf content and services like cookie cutters and target it towards a specific market. These days personalization is at the forefront of innovation and companies are creating services and content from the ground up, based on their learnings of user behavior.
This situation is true for L&D (Learning and Development) companies as well. They are integrating old content with new personalized pieces and engaging their users from fresh perspectives and so far, it has yielded results that are better and significantly more profitable, thus marking this innovation as the way for the future.
Advantages of Personalization in L&D
Personalizing learning and development initiatives for students has more benefits than ever before. Mentioned below are some of the most significant ones:
Personalization Favours the Development of Skills
The first and most significant benefit of personalizing L&D content is the promotion of skill development. By customizing the content to a student’s specific needs and demands, not only does the student acquire more skills, but also acquires it in a more efficient and effective manner.
Personalization allows for the creation of a learning journey that is synonymous with the student’s thought process and perspective. This serves two purposes; first, the learner is able to relate better to the content that is being taught and second, the instructor can deliver the course material better, as he understands the needs of the student.
This way, students are naturally encouraged to reach beyond their prescribed curriculums and thus acquire more skills.
Personalization Boosts Learning Engagement
Engaging learners is one of the most fundamental objectives of any learning environment and personalization helps platforms and instructors achieve this in the best possible way. Research shows that personalized content sparks intrinsic motivation in students, which further urges them to move forward with the course and ultimately encourages them to go beyond as well.
Along with this, personalization also makes the learning journey more fun and interesting, which assures that the students are engaged for longer bursts of the time, rather than short intervals. Additionally, leading online learning platform Udemy has reported higher retention among its students because of personalizing all the course material that is available on the platform.
Personalization Is the Future
In this rapid era of technological development, individuals always need to be on the lookout for what’s next in order to prepare themselves better for the future. Personalizing the learning journey of the students has been reported to make them more curious and inquisitive to learn about the next big thing. This will not only help you retain your students for a longer period of time but also encourage them to find and discover the next big thing on their own and chase it with all their might.
How to Personalize Your Content?
Now that you know the importance of personalization, one of the best ways to achieve this within your organization is by promoting coaching. Both internal and external coaching has been proved to be one of the best ways to promote personalized learning as the course material is highly curated and targeted for a specific audience.
You can either choose to work 1 on 1 with your employees or even work with them in small batches of 5 to 10. This will allow your students to interact more freely with the instructors and also give them the freedom to be more creative. Along with this, you need to make sure that your learning space is safe and judgment-free. Urge your students to take risks, fail and most importantly succeed and learn continuously.
Conclusion
Personalizing content is the future for learning and development. Thus, now is the time you start personalizing your organizations approach the development of your employees and believe us, you will see results that will make you proud.
So, go ahead discuss with your stakeholders and plant the foundation of personalization in L&D for your organization today.
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