• Certified Investment Banking Operations Professional
    4.8 out of 5 by 7600 learners
    8X indsutry demand
  • Post Graduate Program In Capital Markets
    4.7 out of 5 by 807 learners
    3X industry demand
  • Financial Analysis Prodegree
    Co-created with KPMG
    4.7 out of 5 by 3311 learners
    4X indsutry demand
  • Banking And Wealth Management Bootcamp
    4.7 out of 5 by 460 learners
    3X industry demand
  • Post Graduate In New Age Banking
    4.6 out of 5 by 1726 learners
    4X industry demand
  • FinTech Prodegree
    Co-created with Rise Mumbai
    4.6 out of 5 by 1250 learners
    6X industry demand
  • Credit Risk and Underwriting Prodegree
    Co-created with Moody’s Analytics
    4.5 out of 5 by 526 learners
    4X industry demand
  • Data Science Prodegree
    Co-created with Genpact
    4.8 out of 5 by 6071 learners
    16 X industry demand
  • Post Graduate Program In Data Analytics
    4.7 out of 5 by 3600 learners
    14 X industry demand
  • Machine Learning and Deep Learning Prodegree
    Co-created with IBM
    4.7 out of 5 by 2750 learners
    32 X industry demand

 
In this article, let us see how big data has brought about tremendous changes to the tourism sector, allowing the mushrooming of successful unicorns lie OYO, Trip Advisor, RedBus and many more to flourish. Big data and real-time analytics have helped the tourism industry rediscover itself and reap huge rewards.
Better decisions, improved customer experience, foresight on marketing campaigns, competitors, etc. have allowed strategic funding and decision making to boost tourism revenues. Did you know that OYO with a total corpus of 185 million dollars and a pan India presence in 223 cities used big data and real-time analytics to enable check-ins which total over two million?
So what exactly is real-time analytics in Big-Data about? 
Using data is normal, and we continue to generate it using everyday devices like smartphones. What was once in terabytes is today huge volumes of petabytes! That is big-data, and it comes from a number of sources, as text and video messages, blogs, posts, etc. in social media and internal company data. The essence of big data and real-time analytics is to clean and scour this data using deep learning techniques to enable self-learning of intelligent algorithms and networking with neural networks between databases to give gainful insights into trends, behavior patterns and the probability of occurrences. Such foresight is accurate, evidence-based and useful across a variety of functions like finance, behavior analysis, accounting, budgeting, marketing, customer services, and daily operations at all! 

The top 5 Ways in which the travel industry is impacted:

1. Managing revenues:

Being able to sell the right product, through the right media channel, at the right price, at the right moment and to the right customer is the crux of excellent financial management and increasing profits. In the travel industry hotel bookings, vehicle management, local events, flights, holiday seasons, occupancy rates, room prices, prior reservations, availability of rooms, and many such factors affect revenues and its management. Which of us has not heard of Trivago, Expedia and such apps?
2. Building brands:
Reputation management has become necessary with the increasing use of social media, internet, reviews, posts, and blogs being referred to and used in making decisions like flight, destination and hotel bookings. Customer satisfaction and quick resolutions of issues is another critical area for increasing brand loyalty exhibited through reviews and posts. Smart pricing, discounts, seasonal fares and such are most often based on real-time analytics, feedback, surveys, and customer user experiences. Thus building brand loyalty has become a concerted effort at training and using data analytics effectively. Just look at how Google searches, Facebook, etc. always suggest your favorite sites when making a booking or purchase.

3. Promotional and marketing strategy:

Finding the right group of customers to target, deciding on promotional campaigns, the method, timing, and media, budgeting and execution of marketing plans are effectively a result of smart use of databases, trend spotting, foresight, and predictive analysis. Thus marketing messages pop up based on customer interest, time, location, etc. to save big when you make a booking on Yatra, Goibibo, etc.

4. Enhancing the experience of customers:

Customers are hard to please and ensuring their loyalty is based on improving the customer experience. Be it the hotel bookings, flight experience, Forex transactions abroad, or finding the best price big data analytics can help make those apps more effective for both the firm and customer. Modern times has even seen Airtel international travel cards, new-age banking UPI apps, QR scanning on PayTM, cashless transfers on PayPal, and shared Uber or Ola cabs in an effort to deliver improved customer experience based on insights from big data and real-time analytics.

5. Effective use of analytics and market research:

Today, data has evolved to be more precious than any other asset, especially in the tourism and travel sector. Market research using real-time big-data analytical techniques provides the basis of operations and all its allied functions today. Just ask to Make my Trip, Treebo Hotels, Bespoke Hotels or RedDoorz.
Conclusion:
Big data and its analytics can be beneficial to the travel industry through a number of applications that produce outcomes and foresight that are enablers of decisions that are actionable. Such apps have been a boon in online booking, optimizing dynamic prices, predicting demand, targeting markets, enabling strategy for financial budgeting and marketing plans. Improving the customer experience has led to higher sales, and the travel industry today is a booming sector offering a plethora of jobs and opportunities.
Do the Big Data Course at the reputed Imarticus Learning to get a firm grasp of how to be an enabler of the travel industry. The scope for growth and payouts are high. Don’t let the opportunity slip by you.

For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
Related course
  • Certification
    Certified Investment Banking Operations Professional
    Course duration(Months)
    2-3
    Upcoming batches
    6
    Organizations enrolled
    20
    4.8 out of 5 by 7600 learners
    8X indsutry demand
    Upcoming Batches
    Date Location Schedule
    7th-Jan THANE Weekday
    14th-Dec DELHI Weekend
    5th-Dec BANGALORE-KORAMANGALA Weekday
    Date Location Schedule
    4th-Jan THANE Weekend
    28th-Dec CHENNAI Weekend
    7th-Dec BANGALORE-KORAMANGALA Weekend
  • Post Graduation
    Post Graduate Program In Capital Markets
    Course duration(months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 807 learners
    3X industry demand
    Upcoming Batches
    Date Location Schedule
    15-Nov BANGALORE Weekend
    Date Location Schedule
  • Prodegree
    Financial Analysis Prodegree
    Co-created with KPMG
    Course duration(Months)
    3
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 3311 learners
    4X indsutry demand
    Upcoming Batches
    Date Location Schedule
    28th-Dec DELHI Weekend
    Date Location Schedule
  • Certification
    Banking And Wealth Management Bootcamp
    Course duration(Months)
    2-3
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 460 learners
    3X industry demand
    Upcoming Batches
    Date Location Schedule
    CHENNAI Weekday
    Date Location Schedule
  • Post Graduation
    Post Graduate In New Age Banking
    Course duration(months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.6 out of 5 by 1726 learners
    4X industry demand
    Upcoming Batches
    Date Location Schedule
    30-Aug CHENNAI Weekday
    Date Location Schedule
  • Prodegree
    FinTech Prodegree
    Co-created with Rise Mumbai
    Course duration(Months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.6 out of 5 by 1250 learners
    6X industry demand
    Upcoming Batches
    Date Location Schedule
    31-Aug AHMEDABAD Weekday
    Date Location Schedule
  • PRODEGREE
    Credit Risk and Underwriting Prodegree
    Co-created with Moody’s Analytics
    Course duration(Months)
    3
    Upcoming batches
    1
    Organizations enrolled
    20
    4.5 out of 5 by 526 learners
    4X industry demand
    Upcoming Batches
    Date Location Schedule
    none AHMEDABAD Weekday
    Date Location Schedule
  • Prodegree
    Data Science Prodegree
    Co-created with Genpact
    Course duration(Months)
    2-4
    Upcoming batches
    8
    Organizations enrolled
    20
    4.8 out of 5 by 6071 learners
    16 X industry demand
    Upcoming Batches
    Date Location Schedule
    4th-Jan THANE Weekend
    28th-Dec JAIPUR Weekend
    15th-Dec GURGAON Weekend
    21st-Dec BANGALORE-KORAMANGALA Weekend
    Date Location Schedule
    21st-Dec AHMEDABAD Weekend
    21st-Dec DELHI Weekend
    25th-Dec CHENNAI Weekend
    7th-Dec BANGALORE-MARATHAHALLI Weekend
  • Post Graduation
    Post Graduate Program In Data Analytics
    Course duration(Months)
    5
    Upcoming batches
    2
    Organizations enrolled
    20
    4.7 out of 5 by 3600 learners
    14 X industry demand
    Upcoming Batches
    Date Location Schedule
    7th-Jan THANE Weekday
    Date Location Schedule
    12th-Dec BANGALORE-KORAMANGALA Weekday
  • Prodegree
    Machine Learning and Deep Learning Prodegree
    Co-created with IBM
    Course duration(Months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 2750 learners
    32 X industry demand
    Upcoming Batches
    Date Location Schedule
    21-Dec THANE Weekend
    Date Location Schedule