The digital revolution has intertwined our lives with the digital technology around us. Today, our existence on the internet is just as important as our existence in the physical world. This is true for businesses as well.
More and more businesses are becoming “digital-first” which means that they are striving to build a presence in a digital environment. Mastering digital communication is of utmost importance for a business’s products and services to reach customers. It is the essence of survival in the extremely competitive digital market. This is where a company’s digital marketing strategy plays a pivotal role.
In this article, we will talk about the best digital market techniques that help a company thrive in this digital world. We will also discuss career avenues in digital marketing and recommend online digital marketing courses that can help candidates boost their career aspirations.
What Is Digital Marketing?
The rapidly increasing dependence of big and small businesses on digital marketing has made it an indispensable aspect of sales and marketing. But what does it entail?
Any marketing campaign that uses digital modes of communication to connect with customers or promote products and services is digital marketing. Display ads, video content, social media posts - these are all forms of digital marketing that we interact with on a daily basis.
Digital marketing utilizes every possible channel of online communication including emails, social media, web-based advertising, text and multimedia messages among many others. A digital marketing strategy has the power to make or break a company’s online presence.
State Of The Art Digital Marketing Techniques
There are several techniques under digital marketing that come together to form a strong marketing strategy. Some of the most effective ones are:
Search Engine Optimisation
SEO is one of the key pillars of a successful digital marketing strategy. It ensures that a website appears at the top of keyword search results for potential customers. SEO works to increase traffic to a website and build trust among new customers.
Emails may seem irrelevant in 2021 but in reality, they are the oldest and most effective mode of digital communication. Their popularity is mainly because of their immunity to the perils of the “algorithm”. Email marketing is a cost-effective way of sending personalized promotions to a large customer base.
Content marketing is the use of branded online content to create brand reach and recall. Today, 91% of businesses use content marketing as part of their marketing programs. Also, 80% of customers want to learn about a company via content. An intelligent content marketing plan that capitalizes on this has the potential to exponentially increase brand visibility.
Social Media Marketing
With the rise of social media, it’s no surprise that it has become an important component of any digital marketing strategy. To build a presence on social media, a firm must regularly post optimized and strategic content on popular social media platforms. Consistency and engagement with the audience are key to a successful social media strategy.
Social media has accelerated the fast-growing trend of influencer marketing. Influencer marketing is when brands tie-up with social media influencers to propagate their brand. It is a cost-friendly but highly effective tool that ensures big results.
Affiliate marketing is similar to influencer marketing since it too relies on people’s internet presence to attract sales. In this strategy, firms recruit affiliates on a commission basis to promote the brand, products, or services on their channels. This strategy, like influencer marketing, attracts new customers because of their faith in the influencer or affiliate.
Career In Digital Marketing
A good digital campaign can attract a wide customer base and ensure the establishment of a strong brand persona. It is essential for the survival of a brand in this digital age. However, strategizing and executing a successful digital marketing program requires a lot of expertise, domain knowledge, specialized skills, and creativity.
This is why specialized professionals with credible digital marketing training are highly sought in any company. A move towards a digital marketing career not only ensures a high salary but also comes with job satisfaction and long-term stability. Recruiters most often look for institutionalized education background, relevant work experience, and specialization in the core areas of digital marketing such as SEO in potential candidates.
To boost your prospects in a digital marketing career, a good place to start is to learn digital marketing fundamentals and specialization with a reputed course such as a PG program in digital marketing. Such courses are made for working professionals so they are flexible and holistic and are beneficial to give you a competitive edge in the job market.