In today's digital age, your website is a direct reflection of your company. If you don't have the time or know-how to get it done yourself, there are plenty of companies that can do it for you at an affordable price. Each day, more than one billion individuals connect to Facebook worldwide to socialize, entertain themselves, and learn new brands, goods, and activities in which they are interested.
Therefore it is crucial to learn Digital marketing, and students can opt for Social media marketing courses and digital marketing courses.
This blog post will cover five fail-proof Facebook marketing strategies that will help you optimize your site for sales and other goals.
Let's get started!
5 Fail-Proof Facebook Marketing Strategies to Boost Sales
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Before you even think about marketing on Facebook, your website needs to be optimized for mobile (and desktop) viewing. Facebook's largest source of ad revenue comes from small and medium-sized businesses like you.
Here are some tips to help you get your website optimized for sale:
Tip #1: If you don't already have one, make sure to create a mobile version of your site. It is the most important tip. Make sure to have your phone number displayed on every page of your site. If someone wants to call you about a product they saw, they would not be able to if you don't have the number displayed somewhere easily visible by all visitors.
Tip #2: Make sure to create an AMP (Accelerated Mobile Page) version of your site. Although this gets done with SEO in mind, it will also improve the load time on your mobile devices. You can learn more about Google's AMP project for this.
Tip #3: If you don't already have one, make sure to create a Facebook Shop for your online store. By doing this, you can give fans an easy way to share and buy the products they see on your site. Several companies will help you do this, but it is generally a straightforward process these days.
Tip #4: Make sure to have multiple images of each product. Failure to do this will result in less social engagement and ultimately fewer sales. Therefore it becomes vital for you to add many pictures to your product.
Tip #5: Ensure your site is secure. Today, it is straightforward for fraudsters to create a fake website with a link that looks similar to yours. Ensure you have the "HTTPS" protocol at the beginning of any site address and a locked padlock symbol somewhere on your page.
If you follow these tips, your sales (and engagement) will improve dramatically.
By advertising on Facebook, you get access to over 500 million potential customers!
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