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Investment banking is the clear winner when it comes to advisory and mediation roles. It takes care of investing from end to end, by assessing the risk and evaluating the flow of credit.
Not only do they cater to private investors, but also to large and small companies alike, and also to governmental organizations. With so much to offer, how does investment banking generate revenue and profit? How does an investment bank thrive? This article attempts to answer these questions by taking a look at the business or financial model of investment banks and their methods for financial stability.
Financial modeling is crucial during decision-making. The prices are decided by the financial model. Previous trends are analyzed, changes are incorporated, and future trends are predicted. These are important data points that aid in making the right decisions. Financial modeling helps investment bankers in equity research and credit ratings. The models are used to analyze the value of a company, thereby deciding whether to go for a merger or an acquisition. Companies use the financial model to assess their standing and growth.

Investment banks receive a commission for all the successful transactions they make between agreeing parties. The bigger the deal, the more they earn! They earn money through trading by employing traders to invest in shares and derivatives. The banks also receive asset management fees from their clients for evaluating and protecting their assets. For all the advisory and compliance roles, the banks charge the corresponding service fees. Investment banks generate revenue from dividends too. They receive income for underwriting stocks and bonds. Investment banks spend a huge chunk of their resources on research and analysis. Once through research is done and reports are generated, the important data and insights are sold to hedge funds and mutual funds managers.
Some investment banks also generate revenue by performing wealth management roles.
There are a few business models in investment banking that can be used during turbulent times, for higher performance. These are :
Flow Monster: This business model demands competitive pricing, strong sales relationships, high-quality research, and highly efficient technology.
Product Specialist: Holds conviction to a particular product or technology or type of trade. Here, the product managers must be fully knowledgeable about the product and what differentiates them.
Risk Master: This business model tries to ace risk assessment and management. Calculated and intelligent risks are taken. It is not a common model but is quite successful.
To enhance and optimize their business models, investment banks can try to focus on client-centric initiatives. Smooth onboarding and regulatory checks are generally expected. Simplifying the IT infrastructure, reducing overheads helps in reducing operational costs. Investment banks can invest in financial technologies to help overcome technological glitches and improve stability. Often ignored is the organizational structure in investment banks. By changing the internal culture and hierarchy, sometimes a lot can be achieved. Having said that, maintaining standard procedures is equally important.
These are areas where the banks can work on to maximize efficiency and maintain financial stability.
Financial technology plays a major role in investment banking. Currently, there is no unified structure for all the technologies used. They are diverse and heavily layered, which increases the complexity of regulation. Cybersecurity is a major challenge for the banking sector. Commonly suggested, is the two-factor authentication method for verification of identity.
Financial engineering requirements sometimes determine the success of banking. A flexible model that evolves with the ever growing and changing technology, that is more adaptable is the need of the hour for Investment Banking Courses and business models. It is generally suggested that the banks spend considerable resources on strategy and optimization to avoid bad transactions and financial instability. To turn around investment banking, some fundamental, yet simple transformations are required. And finally, investment banks need to address the disruptors and attackers of the economy, so as to adapt to changing ecosystems and maintaining a resilient system.

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Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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