• PROFESSIONAL CERTIFICATION IN SUPPLY CHAIN MANAGEMENT AND ANALYTICS
    Co-created with IIT Roorkee
    4.8 out of 5 by 469 learners
    4x
  • CERTIFICATION IN SOFTWARE ENGINEERING FOR CLOUD, BLOCKCHAIN AND IOT
    Co-created with IIT Guwahati
    4.8 out of 5 by 815 learners
    4x
  • CERTIFICATION IN ARTIFICIAL INTELLIGENCE and MACHINE LEARNING
    Co-created with IIT Guwahati
    4.8 out of 5 by 621 learners
    4x
  • Post Graduate Program in Analytics and Artificial Intelligence
    Co-created with UCLA Extension
    4.6 out of 5 by 1937 learners
    12 X industry demand
  • Machine Learning and Deep Learning Prodegree
    Co-created with IBM
    4.6 out of 5 by 3487 learners
    32 X industry demand
  • POST GRADUATE PROGRAM IN DATA ANALYTICS and MACHINE LEARNING
    4.8 out of 5 by 3278 learners
    14 X industry demand
  • Data Science Prodegree
    Co-created with KPMG in India
    4.7 out of 5 by 6233 learners
    16 X industry demand

Did you know that more than 50% of global web traffic is on mobile? Mobile devices have already taken over the internet; thanks to their ease of access and flexibility. That is why they have become a necessary part of every digital marketer’s strategy.

You might be wondering how mobile marketing and data science have come together and working in sync to gain more traction in the global marketing scene.

The following points will cover how data science improves mobile marketing and why more and more marketers are utilizing this robust skill. Read on…

Use of Data Science in Mobile Marketing

Here is how data insights can improve mobile marketing campaigns, making them much more effective:

Better Targeting

Data science enables marketers to find patterns in large amounts of data. By using data science, marketers can identify unique customer behavior and hence, create better marketing campaigns. It also assists marketers in measuring the impact of their current marketing endeavors through competitive analysis, predictive analysis, and other methods.

Data science training allows marketers to find out what percentage of their targeted audience behaved in what way. For example, they can learn who showed the most interest and who did not express any interest at all. Such data can be useful in optimizing future campaigns.

Chatbots

They are a prominent example of how technology has revolutionized interactions between brands and consumers. Chatbots are automated machines that mimic human conversations. They greet users visiting a website and help them find answers to general queries.

On mobile, chatbots are quite effective as they mimic the behavior one has while texting. Therefore, they make it more comfortable for new users to get familiar with the brand. They also improve the customer service quality of the company. Note that chatbots are AI- and data science-based tools.

More Data, More Insights

A huge aspect of data science is data collection and cleaning. Data scientists can improve the data gathering systems and methods used by an organization and enhance the quality of data used in analytics. They fix missing values, help get rid of overfitting, remove outliers, and prepare the data for the necessary procedures.

This way, the accuracy of their data science implementations remains high. As the quality and quantity of the generated data increases, it would allow the data scientist to gather more insights and enhance their results.

Enhanced Personalization

Data science enables marketers and businesses to offer more personal and special experiences to their users. Many companies are already utilizing data science to offer personalized experiences to their customers. For example, when you use the Amazon app, it recommends the products that match your past history and which have been bought by other users who showed interests similar to yours.

 

How to Become a Data Science Professional?

As you can see, there are many applications of data science in digital marketing. However, digital marketing is not the only field that benefits from the expertise of data scientists. Other industries that rely heavily on talented data science professionals include finance, healthcare, transport, and entertainment.

To pursue a career in data science, you will need to join data science courses. The best data science courses with placement will help you in getting a certification in the domain. Recruiters in this field are always on the lookout for certified professionals. Hence, you would benefit greatly from getting a certification in data science.

the best data science courses with placement in IndiaHowever, in the current time, when there is a contagious virus spreading globally, it would be best to join a data science online course. That is because an online data science course will allow you to study safely from the comfort of your home without going anywhere.

Lockdowns or curfews would not affect your studies and you would not be at the risk of exposing yourself to the virus.

In the nutshell, there are many applications of data science in mobile marketing. Implementation of data science in mobile marketing will only get better with time. Hence, if you are interested in pursuing a career in the data science field, now would be a perfect time. If you want to join a data science online course, then you can go here.

For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
Related course
  • Analytics
    PROFESSIONAL CERTIFICATION IN SUPPLY CHAIN MANAGEMENT AND ANALYTICS
    Co-created with IIT Roorkee
    Course duration()
    Upcoming batches
    1
    Organizations enrolled
    20
    4.8 out of 5 by 469 learners
    4x
    Upcoming Batches
    Date Location Schedule
    21st November ONLINE Online
    Date Location Schedule
  • Placement Assistance
    CERTIFICATION IN SOFTWARE ENGINEERING FOR CLOUD, BLOCKCHAIN AND IOT
    Co-created with IIT Guwahati
    Course duration()
    Upcoming batches
    1
    Organizations enrolled
    20
    4.8 out of 5 by 815 learners
    4x
    Upcoming Batches
    Date Location Schedule
    ONLINE Online
    Date Location Schedule
  • Placement Assistance
    CERTIFICATION IN ARTIFICIAL INTELLIGENCE and MACHINE LEARNING
    Co-created with IIT Guwahati
    Course duration(Months)
    8
    Upcoming batches
    1
    Organizations enrolled
    20
    4.8 out of 5 by 621 learners
    4x
    Upcoming Batches
    Date Location Schedule
    23rd October ONLINE Online
    Date Location Schedule
  • POST GRADUATE PROGRAM
    Post Graduate Program in Analytics and Artificial Intelligence
    Co-created with UCLA Extension
    Course duration(Weeks)
    28
    Upcoming batches
    2
    Organizations enrolled
    20
    4.6 out of 5 by 1937 learners
    12 X industry demand
    Upcoming Batches
    Date Location Schedule
    10th March CHENNAI Weekend
    Date Location Schedule
    27th March BANGALORE-KORAMANGALA Weekend
  • Prodegree
    Machine Learning and Deep Learning Prodegree
    Co-created with IBM
    Course duration(Months)
    4
    Upcoming batches
    3
    Organizations enrolled
    20
    4.6 out of 5 by 3487 learners
    32 X industry demand
    Upcoming Batches
    Date Location Schedule
    20th March CHENNAI Weekend
    27th March BANGALORE-KORAMANGALA Weekday
    Date Location Schedule
    20th March BANGALORE-KORAMANGALA Weekend
  • Post Graduation
    POST GRADUATE PROGRAM IN DATA ANALYTICS and MACHINE LEARNING
    Course duration(Months)
    5
    Upcoming batches
    4
    Organizations enrolled
    20
    4.8 out of 5 by 3278 learners
    14 X industry demand
    Upcoming Batches
    Date Location Schedule
    16th March BANGALORE-KORAMANGALA Weekday
    23rd March BANGALORE-KORAMANGALA Weekday
    Date Location Schedule
    19th March DELHI Weekend
    25th March CHENNAI Weekday
  • Prodegree
    Data Science Prodegree
    Co-created with KPMG in India
    Course duration(Months)
    2-4
    Upcoming batches
    7
    Organizations enrolled
    20
    4.7 out of 5 by 6233 learners
    16 X industry demand
    Upcoming Batches
    Date Location Schedule
    6th March BANGALORE-KORAMANGALA Weekend
    20 March DELHI Weekend
    20 March BANGALORE-KORAMANGALA Weekend
    27 March BANGALORE-MARATHAHALLI Weekend
    Date Location Schedule
    6th March DELHI Weekend
    20 March CHENNAI Weekend
    20 March ONLINE Weekend