• EXECUTIVE PROGRAMME IN INVESTMENT BANKING AND CAPITAL MARKETS
  • ADVANCED MANAGEMENT PROGRAM IN FINANCIAL SERVICES AND CAPITAL MARKETS
  • IIM Indore Postgraduate Certificate Programme for Emerging CFOs
  • POSTGRADUATE PROGRAM IN BANKING AND FINANCE
  • PGP in New Age Banking
    Co-created with Imarticus Learning
    4.8 out of 5 by 669 learners
    4x Industry Demand
  • POST GRADUATE DIPLOMA IN MANAGEMENT
    Co-created with BIMTECH
    4.8 out of 6071 learners
    2x industry demand
  • MBA in Investment Banking
    Co-created with Jain University
    4.5 out of 5 by467 learners
    2x industry demand
  • MBA in Fintech
    Co-created with Jain University
    4.4 out of 5 by 349 learners
    2x industry demand
  • MBA (Distance) in Banking and Finance with NGASCE
    Co-created with NMIMS
    4.7 out of 5 by 669 learners
    4x Industry Demand
  • Post Graduate Program in Banking and Credit Underwriting
    4.7 out of 5 by 1376 learners
    12 X industry demand

Banks are experiencing a challenging time with the traffic because people are turning to digital platforms for their banking. However, banks can increase conversion rates by delivering personalized service over these digital platforms. This post will discuss how to provide personalized customer service over a digital platform so that you can improve your conversion rates and generate more revenue for your business!

The bank is providing personalized customer service over a digital platform.

This allows customers to receive information about their accounts, transfer funds, and make payments whenever they want from anywhere in the world without waiting for an agent or coming into the branch. Banks should also use chatbots as part of this strategy, as well as other AI technologies such as machine learning and natural language processing (NLP).

These can help banks meet customer needs faster by automatically routing requests to agents when necessary based on pre-defined rules using algorithms that process user data, including location, account data, history with the company, etc.

For example, if you are looking at your balance between sessions, it will be routed differently than if you send multiple messages during one session, which would indicate urgency so an agent can respond more quickly.

Another important aspect of providing personalized service over a digital platform is that customers should be able to access their accounts anytime, anywhere, which helps them avoid missing out on potential opportunities. For example, if the value of one's investment portfolio suddenly increases, they won't miss it because they will receive an alert instead, so they know what actions to take next.

This also goes for any fees or penalties due as well as security alerts such as suspicious activity, which may include unusual transactions etc., so banks need to ensure people are getting notified immediately about these things along with other issues via email and SMS messaging, in addition, to push notifications through chatbots and apps. They could even integrate this into Google Home or Alexa devices by having voice-activated banking so customers can do their banking in the comfort of their own home without having to be glued to a computer.

Suppose banks want to offer personalized service over a digital platform. In that case, they need to ensure that people have access no matter where they are, which includes offering support across all devices such as smartphones and tablets in addition PC's and laptop computers along with other internet-enabled devices including smart TVs, etc., so it doesn't matter what someone is using at any given moment because they will be able to get assistance when needed.

This means giving them an excellent customer experience that cannot just come from one channel but instead should include multiple channels working together (i.e. chatbots sending information directly into SMS messaging or voice-activated assistants like Amazon Echo), so there aren't any gaps.

This is just the beginning of how personalized service over a digital platform can help banks increase their conversion rates and generate more revenue for their business!

Get PG diploma in banking and finance from Imarticus Learning:

Imarticus Learning offers one of the best Masters's level banking and finance management programs that come with assured placement. This course has specialization in Banking and Finance Management and Imarticus Post Graduate in New Age Banking program. The course is a comprehensive, 24-month unique combination of two industry-endorsed Finance and Banking courses specially designed to upgrade existing careers in the booming Banking and Finance industry.

Course USPs:

  • Dual Learning with Dual Certifications
  • 25% Assured Salary Increment
  • Keep Up with New Age Banking & Finance
For Online Course Enquiries
About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
Related course
  • Certification
    EXECUTIVE PROGRAMME IN INVESTMENT BANKING AND CAPITAL MARKETS
    Course duration(year)
    1
    Upcoming batches
    1
    Organizations enrolled
    20
    Upcoming Batches
    Date Location Schedule
    Date Location Schedule
  • Advanced Management Program
    ADVANCED MANAGEMENT PROGRAM IN FINANCIAL SERVICES AND CAPITAL MARKETS
    Course duration(hours)
    126
    Upcoming batches
    1
    Organizations enrolled
    20
    Upcoming Batches
    Date Location Schedule
    Date Location Schedule
  • Postgraduate Program
    IIM Indore Postgraduate Certificate Programme for Emerging CFOs
    Course duration(Months)
    12
    Upcoming batches
    1
    Organizations enrolled
    20
    Upcoming Batches
    Date Location Schedule
    Date Location Schedule
  • Postgraduate
    POSTGRADUATE PROGRAM IN BANKING AND FINANCE
    Course duration(months)
    4
    Upcoming batches
    1
    Organizations enrolled
    20
    Upcoming Batches
    Date Location Schedule
    Date Location Schedule
  • Placement Program
    PGP in New Age Banking
    Co-created with Imarticus Learning
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.8 out of 5 by 669 learners
    4x Industry Demand
    Upcoming Batches
    Date Location Schedule
    8th Jan 2022 Live Instructor - Led Training Online
    Date Location Schedule
  • Finance
    POST GRADUATE DIPLOMA IN MANAGEMENT
    Co-created with BIMTECH
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.8 out of 6071 learners
    2x industry demand
    Upcoming Batches
    Date Location Schedule
    3rd August Live Instructor - Led Training Online
    Date Location Schedule
  • Recent Graduates
    MBA in Investment Banking
    Co-created with Jain University
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.5 out of 5 by467 learners
    2x industry demand
    Upcoming Batches
    Date Location Schedule
    31st July ONLINE Online
    Date Location Schedule
  • Recent Graduates
    MBA in Fintech
    Co-created with Jain University
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.4 out of 5 by 349 learners
    2x industry demand
    Upcoming Batches
    Date Location Schedule
    31st July ONLINE Online
    Date Location Schedule
  • Placement Program
    MBA (Distance) in Banking and Finance with NGASCE
    Co-created with NMIMS
    Course duration(Months)
    24
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 669 learners
    4x Industry Demand
    Upcoming Batches
    Date Location Schedule
    8th Jan 2022 Live Instructor - Led Training Online
    Date Location Schedule
  • Post Graduate
    Post Graduate Program in Banking and Credit Underwriting
    Course duration(6)
    Upcoming batches
    1
    Organizations enrolled
    20
    4.7 out of 5 by 1376 learners
    12 X industry demand
    Upcoming Batches
    Date Location Schedule
    3rd August MUMBAI Online
    Date Location Schedule