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Banks are experiencing a challenging time with the traffic because people are turning to digital platforms for their banking. However, banks can increase conversion rates by delivering personalized service over these digital platforms. This post will discuss how to provide personalized customer service over a digital platform so that you can improve your conversion rates and generate more revenue for your business!

The bank is providing personalized customer service over a digital platform.

This allows customers to receive information about their accounts, transfer funds, and make payments whenever they want from anywhere in the world without waiting for an agent or coming into the branch. Banks should also use chatbots as part of this strategy, as well as other AI technologies such as machine learning and natural language processing (NLP).

These can help banks meet customer needs faster by automatically routing requests to agents when necessary based on pre-defined rules using algorithms that process user data, including location, account data, history with the company, etc.

For example, if you are looking at your balance between sessions, it will be routed differently than if you send multiple messages during one session, which would indicate urgency so an agent can respond more quickly.

Another important aspect of providing personalized service over a digital platform is that customers should be able to access their accounts anytime, anywhere, which helps them avoid missing out on potential opportunities. For example, if the value of one's investment portfolio suddenly increases, they won't miss it because they will receive an alert instead, so they know what actions to take next.

This also goes for any fees or penalties due as well as security alerts such as suspicious activity, which may include unusual transactions etc., so banks need to ensure people are getting notified immediately about these things along with other issues via email and SMS messaging, in addition, to push notifications through chatbots and apps. They could even integrate this into Google Home or Alexa devices by having voice-activated banking so customers can do their banking in the comfort of their own home without having to be glued to a computer.

Suppose banks want to offer personalized service over a digital platform. In that case, they need to ensure that people have access no matter where they are, which includes offering support across all devices such as smartphones and tablets in addition PC's and laptop computers along with other internet-enabled devices including smart TVs, etc., so it doesn't matter what someone is using at any given moment because they will be able to get assistance when needed.

This means giving them an excellent customer experience that cannot just come from one channel but instead should include multiple channels working together (i.e. chatbots sending information directly into SMS messaging or voice-activated assistants like Amazon Echo), so there aren't any gaps.

This is just the beginning of how personalized service over a digital platform can help banks increase their conversion rates and generate more revenue for their business!

Get PG diploma in banking and finance from Imarticus Learning:

Imarticus Learning offers one of the best Masters's level banking and finance management programs that come with assured placement. This course has specialization in Banking and Finance Management and Imarticus Post Graduate in New Age Banking program. The course is a comprehensive, 24-month unique combination of two industry-endorsed Finance and Banking courses specially designed to upgrade existing careers in the booming Banking and Finance industry.

Course USPs:

  • Dual Learning with Dual Certifications
  • 25% Assured Salary Increment
  • Keep Up with New Age Banking & Finance
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About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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