Every industry in the world has shifted to digital, and digital is the future. Due to this, digital marketing courses have mushroomed at an alarming rate, and most of the courses boast of turning students into millionaires overnight.
Still, like any other profession, it is crucial to be highly skilled and updated with the latest nuances of digital marketing to be successful. A few courses designed to teach the latest digital marketing technologies overlook fundamental knowledge required for non-specialists.
Specific other widely advertised courses are fundamentally flawed. They tend to focus on computer skills and digital tools but lay little or no emphasis on strategic business proficiencies, including consumer behavior and general branding management. They have a disconnect with the real-time marketing problems. And most importantly, the gap between digital marketing classes which claim to make you job-ready and digital marketing courses that guarantee jobs has only widened.
The right digital marketing course In India will give you job security and accelerate your digital marketing career. A digital marketing course in India has immense potential. Even Digital India, the flagship program of the Government of India, aims to transform India into a digitally empowered economy. Therefore, while choosing the right course, consider the following indicators:
- The course must offer a detailed curriculum that encompasses the fundamentals of digital marketing and its latest facets, like the Facebook terminologies in 2022.
- The digital marketing course must not only impart theoretical knowledge but must mandatorily let you get hands-on experience with digital marketing tools, including search engine optimization, online reputation management, social media, and paid media.
- The real issues with real businesses are constantly changing. Digital marketing education must make you future-proof. It must allow you to work with reputed brands to understand what goes behind deciding their marketing strategies and how these strategies impact the brand.
- Most online digital marketing courses only have self-paced video lectures. While the video lectures help, nothing compares to what you learn from the industry stalwarts in live interactions. The right digital marketing classes blend both online and classroom modes of instruction.
- Many digital marketing courses are ferociously advertised on every platform, so students do not cross-verify their genuineness. Do not fall into the trap and select only an industry-approved digital market course.
- Almost all courses claim to make you job-ready in a stipulated time, but very few come with a job guarantee. Choose a digital marketing course with a promising placement portfolio, as it is crucial in these uncertain times.
The demand for digital marketing professionals with advanced skills has soared in the past two years. This demand will only increase in the future—the average industry salary for roles in digital marketing range from 3.5 LPA to 20 LPA. Additionally, according to a report, the digital economy in India could create 60 million to 65 million jobs by 2025, and many of them would require functional digital skills.
If you are looking for a course that makes you future-ready, check out the Postgraduate Program in Digital Marketing offered by Imarticus Learning. The industry council approves this course, and you will learn the latest tools and technologies like the best Facebook terminologies In 2022.
The highlights of this program are the capstone projects for four live websites and its 100% job assurance. For any queries, you can contact us through our chat support, or you could even drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.