In today’s world, data analytics is a crucial element in measuring the success of a company. For instance, you can observe your business’s performance in a specific campaign and collect information and analyse what’s working well and what’s not.
By carefully monitoring this data, companies can improve their strategies for future campaigns and reap better outcomes.
That being said, data analytics is a complicated job- it’s a mix of art and science. An estimated total of 97,000 data analyst jobs are vacant in the Indian market. In fact, data analytics requirements are the reason for a 45% increase in jobs in the Indian market.
There is a constant gap between the requirement and supply of data analysts as the job necessitates high skills and a sharp learning curve. Today, education and training for data analysts have started to gain great momentum in India.
In this scenario, with a data analytics certification in hand, one can have a great career ahead. Read on to know the benefits of having an analytics certification. But before that, let’s see what exactly data analytics is and its role in corporate business.
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What Is Data Analytics?
These days, organisations deal with a ton of data from various areas. With the right tools, they can get insights into different aspects of their business processes, customers and campaigns. When they have access to these insights, they can make informed decisions at every stage of business operations.
With data analytics, firms can maximise revenues and minimise risks. Another advantage is that it allows them to bring innovation to the products and services offered. Thus, they can keep up with the ever-changing demands of the buyer’s market.
What is the Use of Data Analytics in Business?
There are several prominent applications of data analytics. One such area is marketing, advertising and sales. It is good to have an extensive set of data on your customers. However, it will be of no use if you cannot retrieve any meaningful information from it. That is exactly where data analytics can help you.
With the help of effective data analytics, your business can study customer behaviour and purchasing patterns. You can cater to their needs by advertising products or services in demand. That will, in turn, result in an increase in sales.
What are the Advantages of Having a Data Analytics Certification?
1. Increased Opportunities
As mentioned earlier, data analytics is a growing and evolving field in the Indian market. Many companies are planning to make data analytics a core part of their business.
They are on the lookout for highly skilled individuals who can fill in these esteemed positions. Under such conditions, having a data analytics certification will prove to be extremely useful.
2. High Demand For Skilled Professionals
Although there are a plethora of job opportunities, the number of skilled professionals who fit the job roles of the organisation is very few. With certification, you can be equipped with the knowledge and skills that can get you the job.
3. Higher Salary
According to a Naukri Survey, 67% of recruiters admitted that they prefer certified professionals over others. They also said that they are willing to pay them a higher salary. Thus, you can expect a better career and salary growth with proper certification.
To Sum It Up
If you are interested in exploring the possibilities of the data analytics industry, Imarticus Learning has multiple data analytics courses to offer. With over a decade of experience in this field, we can equip you with the right tools and knowledge. Visit our website and choose a course according to your requirements. Don’t miss out on this chance to boost your career growth!