This Imarticus Learning video explains the Applications of Analytics. Amazon is one of the examples of applications of analytics. This video describes how Amazon has mastered the art of cross-selling by giving product recommendations on the right pages. This is possible because of the data analysis. Facebook is another example of analytics.
Facebook applies analytics to customize the notifications that the users receive. EA and Zynga from the gaming industry are other examples of the application of analytics. Another important application of analytics is the FICO credit score. Email spam filtering, which is a need for email applications, also uses analytics to give their users a better experience.
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