In today's competitive digital setting, businesses must create and share several types of media content. It may include images, videos, text, and podcasts. This leads to increased brand awareness, engagement, conversions, and revenue.
At a CAGR of 13.9%, the global market for digital advertising and marketing is projected to reach $786.2 billion by 2026.
But managing and analyzing all this content can become overwhelming. And so, media planning and affiliate marketing are powerful strategies for attaining marketing goals. When used together, they can lead to even greater success.
Media planning focuses on identifying and utilizing the most effective channels for advertising. Whereas, affiliate marketing leverages the network and reach of third-party partners to drive business growth.
Steps involved in media planning
Media planning includes the processes of creating, distributing, and analyzing media content. It is an effective solution for organizing and managing processes. It can ensure that your business stands out from the competition in the digital world.
Here are the general steps involved in media planning for the online space:
Set marketing and advertising objectives.
Define the target audience.
Research digital media channels.
Develop a media plan.
Implement the media plan.
Monitor and evaluate the results.
Types of media planning
Three main categories are considered when building a media plan:
Paid media refers to advertising that is the result of paid placement from the brand. It is a quick and efficient way to reach a large audience and drive sales.
Owned media refers to content owned by the brand. It is less expensive than paid media.
Earned media refers to the publicity the brand gets from outlets other than its own company. It often comes directly from customers, which can help to improve the quality of the product or service.
Each of these types of media has its own unique advantages. So, a mix of media channels can be used to reach different marketing goals.
List of digital media channels
The six major categories of digital media channels are as follows:
| Digital Media Channel | Type of Media Planning | ||
| Paid Media | Owned Media | Earned Media | |
| 1. Search engine marketing | PPC | Organic search | Backlinks |
| 2. Social media marketing | Sponsored post | Company post | Customer review |
| 3. Digital advertising | Programmatic bidding | Native advertising | Sponsorship |
| 4. Digital PR (Public relations) | Online advertorial | Guest blogging | Influencer mention |
| 5. Digital partnership | Affiliate marketing | Co-branding | Co-marketing |
| 6. Digital messaging | Push mobile message | In-house e-mail | Partner e-mail |
Affiliate marketing
It is a type of performance-based marketing.
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Affiliates promote a business through their networks, websites, or social media channels.
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A business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
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This can be done by using digital channels to promote affiliate products or services.
Example: Create social media ads, send affiliate promotions through email marketing, and add affiliate links to website content.
Become a digital marketing expert
A digital marketing certification course is a training program. It teaches the skills and knowledge necessary to plan, execute, and measure digital marketing campaigns. It covers a range of digital marketing tools and strategies. It also helps you to understand how to align digital marketing with media planning and affiliate marketing well.
Now, let's learn the features of the digital marketing certification course offered by Imarticus Learning:
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This training program is 228 hours long, where you can learn SEO, social media, content, performance, email, and analytics.
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You will learn from real-world examples and case studies of successful digital marketing campaigns.
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You will work on projects that focus on real-world digital marketing problems and get a chance to solve them.
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This program is approved by the industry council and will give you an education that is up-to-date with the latest trends.
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You will earn a digital marketing certificate upon successful completion of the course.
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A Program Mentor will be assigned to you to support you throughout the journey. They will help you with any questions, track your progress, and give you tips.
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This program can help you prepare for your dream job by giving you skills, experience, and connections to help you land a job in digital marketing.
Recent graduates who have 0-2 years of experience can apply for this course. The mode of instruction includes both classroom training and live online sessions.
What sets Imarticus Learning apart?
Digital channels are becoming increasingly important in today's marketing landscape. As the world becomes more digital, businesses are finding ways to connect with their target audience through digital channels.
Imarticus Learning offers a digital marketing course with job interviews guarantee. So, interested candidates can opt for either online or offline mode of training. Get in touch with our representative to know more about the course.
Imarticus Learning is an award-winning ed-tech company. It provides courses in various fields such as finance, analytics, technology, and marketing.
