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As the global economy becomes increasingly complex, it is more important than ever for businesses to have a solid understanding of capital markets and secondary marketing. These concepts are essential for companies that want to raise money by issuing securities.

 This blog post will discuss seven strategies that you can use in capital markets and secondary marketing. 

Here are seven strategies for capital markets and secondary marketing:

Strategy #01: Issuing Securities

When a company issues securities, it sells ownership stakes to investors. Various types of protection can be given, including stocks, bonds, and options. It allows businesses to raise money quickly and easily.

Strategy #02: Trading Securities

When a company trades securities, it buys and sells ownership stakes in the business to investors. You can do this over-the-counter (OTC) or in an exchange. The main advantage of trading securities is that it allows companies to access a larger pool of investors.

Strategy #03: Raising Money from Venture Capitalists

These investors provide capital to young companies. They typically invest in exchange for a stake in the company, and they often have a seat on its board of directors. The benefits of raising money from venture capitalists are providing a significant amount of capital and helping small businesses grow.

Strategy #04: Raising Money from Private Equity Firms

Private equity firms are investors who provide capital to established companies. They typically invest in exchange for a stake in a stable company, and they often have a seat on its board of directors. They can provide a significant amount of capital and help the company grow.

Strategy #05: Raising Money from Banks

Banks are institutions that lend money to businesses. They typically require collateral to secure the loan, and they charge interest on the loan. The main benefit of raising money from banks is providing significant capital relatively quickly.

Strategy #06: Raising Money from the Public Markets

The public markets are a collection of exchanges where companies can raise money by issuing securities. 

Strategy #07: Raising Money from Private Investors

Private investors are individuals interested in investing their money in a company to give a financial hand to the business, contribute to its growth, and get a return on their investment. Private investors are an essential source of initial money for enterprises.

Discover Capital Market Courses With Imarticus Learning

Our Diploma in finance management gives students a comprehensive understanding of the investment banking, capital markets, and risk management fields. Students will learn how these disciplines interact with one another and receive an edge over their peers by studying at IIM Lucknow's top-notch business school!

Course Benefits For Learners:

  • Learn with an outcome-focused curriculum and practical learning method to allow students to build competence in critical domains such as investment banking, capital markets risk fintech. 
  • The program provides students with a chance to meet other like-minded individuals and learn from industry professionals. 
  • This Advanced Management Program in the capital market is for candidates who have a basic knowledge of finance but seek to expand their skills and learn more. 
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About Imarticus
Imarticus Learning is India’s leading professional education institute that offers training in Financial Services, Data Analytics & Technology. We’ve successfully transformed careers of over 35,000+ individuals globally through our Certification, Prodegree, and Post Graduate programs offered in association with leading and renowned global organisations in the Financial Services, Data Analytics & Technology domain.
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